Success for your clients now largely depends on agencies like yours. The position used to be one of doing specific tasks, but now it is more of an advising and strategic one. So, digital marketers need to know how to scale their firms using data and automation solutions.
There are numerous marketing automation platforms available today; it is incumbent upon your agency to locate the one(s) that best serve your demands and are consistent with your company’s ethos.
We have developed a list of some of the best marketing automation tools based on various characteristics such as ease of use, cost-effectiveness, scalability, and more to assist you in your search for the ideal marketing automation tool.
Nonetheless, when you’re ready, marketing automation is a game-changer for your business’s development and bottom line. Let’s examine the marketing automation technologies you’ll need to grow your organization, organized by their most common applications.
Why You Should Use Marketing Automation Tools?
Should you invest in a digital marketing automation platform? Absolutely.
Essential to your company’s scalability is automating sure of your marketing procedures.
For instance, if you have to do the same thing repeatedly, you can save time and effort by having software do it.
Look at how one firm eliminated over 105 hours of monthly time-consuming customer reports by automating the process.
Differentiating your agency from the competition requires a strategic focus. While others are bogged down by tedious, repetitive work, you’ll be free to focus on more strategic, forward-thinking endeavors.
You can even spend your time getting more clients.
Not all advertising firms or marketers are prepared to embrace automation.
- You have a fully-defined marketing strategy in place. Without one, you’ll be guessing in the dark about which processes should be automated. One makes it easy to see where time and money could be saved.
- Your business has an individual whose sole responsibility is marketing. Automated marketing isn’t meant to replace a comprehensive marketing plan, but rather to supplement one. The presence of a dedicated marketing staff member suggests you may be able to free up some of their time to allocate to additional strategies.
- So far, you have found success with a handful of different types of advertising. You shouldn’t automate an unproven marketing channel if your goal is to improve your marketing, as described above.
- Your marketing budget has some additional room in it. While marketing automation software is more cost-effective than hiring an employee to do the same work, initial outlays are still necessary.
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Here are All-in-One Marketing & Sales Marketing Automation Tools
When compared to other marketing automation software, HubSpot is at the forefront. With a sophisticated CRM, you can control your marketing automation through the workflow feature.
In addition to marketing automation, HubSpot provides tools for managing sales and customer relationships. Having all your marketing, sales, and customer success operations under one platform gives you growth potential.
In particular, HubSpot’s marketing automation and solutions let you control:
- Advertisements and Marketing
- Email Marketing, Ads
- Social Media
- Content Marketing
- Landing Pages on Website
- Lead Scoring
- And Also Call-To-Actions and Lead Generation Forms
Helpful AI-powered tools, such as the paragraph rewriter, can be used to design and optimize marketing automation workflows.
Learn more about our integration with Hubspot and the reports it can provide for you.
Active Campaign
When it comes to marketing automation, Active Campaign provides an all-around solution. Not all marketing tasks can be automated, but this tool is invaluable for identifying those exceptions. There’s an excellent middle ground between things that need user input and something that can be automated to save time.
When it comes to marketing automation and resources, Active Campaign provides:
- Landing pages
- Email Marketing
- Messaging and Text
- Conversations & Chats
- Social Media
AutoPilot
Autopilot aspires to be the most straightforward marketing automation platform available while also being one of the more ‘fun’ marketing automation platforms available. Regarding visual appeal, finding a more appealing marketing automation platform is challenging.
For tasks at the bottom of the sales funnel, like remarketing, texting, and in-app chat, AutoPilot is a godsend. They also offer some fantastic tools for website tracking, email marketing, and lead management.
Salesforce
Salesforce is the world’s top customer relationship management (CRM) software. Through sales, service, marketing, and other channels, it helps businesses interact with their clientele. Companies rely on Salesforce to keep track of client information, but the platform also includes useful features for automating marketing tasks.
Automating your marketing processes with Salesforce is possible by
- Lead Nurturing
- Email Marketing
- Social Media Engagement
- Content Management and Delivery
- Event Management
- Reporting and Analytics
To help agencies manage their client information and identify, qualify, and complete more business, Salesforce offers robust CRM software. The agency’s ability to serve larger clients who use Salesforce for their own customer relationship management and marketing campaign automation is enhanced by expertise with the Salesforce platform.
Success in marketing automation can be tracked and reported quickly because of Analytics’ compatibility with Salesforce.
Brevo (formerly SendInBlue)
Bravo is a handy, all-in-one marketing automation solution. It includes capabilities that allow you to communicate and tailor your marketing messages and convert leads with sophisticated form and landing page designers.
The pricier plans include advanced analytics and lead management features, but the free program has all you need to begin rolling.
- Email Marketing
- SMS Marketing
- Chat
- Signup Forms
- Landing Pages
Client reporting is a breeze with Brevo and AgencyAnalytics integration.
SharpSpring
SharpSpring is a comprehensive marketing automation platform with capabilities for delivering and customizing marketing communications, generating and nurturing leads with robust form and landing page builders, and monitoring and organizing the entire process.
Agencies in marketing should have access to a centralized platform that consolidates all related marketing tasks. SharpSpring provides all the tools necessary to automate your marketing initiatives fully. Use in-depth reporting capabilities and a seamless connection with AgencyAnalytics to see the impact of your campaigns on your client’s bottom line.
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List Of Reporting Automation Tools
AgencyAnalytics
AgencyAnalytics is an integrated reporting platform that has risen to the top spot on GetApp’s reporting category rankings. By automating the report-generation process, it has helped many organizations save significant time each month.
Your dashboard makes it simple to schedule the delivery of marketing reports at a convenient time for both you and your clients. Additionally, you may schedule various inspections, including keyword ranking checks, SEO audits, and more, to occur at regular intervals.
You can either utilize a pre-made dashboard that fits your needs or create a custom one with only the marketing data you desire.
List Of Advertising and Marketing Automation Tools
AdRoll
AdRoll is an excellent advertising automation platform that focuses primarily on e-commerce. One of the main selling points of this program is that it can be used to run and automate ads on various channels, from social media and email to search engines and display networks.
With the insights provided by AdRoll, you can rapidly determine which ads are working best on which platform and allocate your advertising budget appropriately.
AdRoll’s retargeting, email, product recommendation advertisements, and dynamic ads are all fantastic solutions for advertising at the bottom of the sales funnel.
List of Email Automation Tools
Constant Contact
In the world of digital advertising, the email marketing automation platform Constant Contact is trendy. It has excellent fundamental features that make it accessible even to those who lack specialized understanding.
Constant Contact provides all the essential features necessary to manage effective email campaigns, such as automated emails, targeting, and segmentation, without overwhelming small businesses just starting.
Mailchimp
Email marketing automation is a common application for MailChimp. They appear to be branching out, however, in the direction of a comprehensive marketing automation suite.
Their email marketing automation is comprehensive, including powerful options for customization, personalization, scheduling, and segmentation to facilitate the delivery of highly targeted communications.
Users of this software benefit significantly from their expertise in email marketing. They know what they’re doing when it comes to email.
Campaign Monitor
Campaign Monitor is an effective email marketing tool since it simplifies the targeting and timing of email communications. They provide a straightforward yet robust drag-and-drop editor for making attention-grabbing emails and scheduling them in advance.
Campaign Monitor’s visual user journey editor is a game-changer for email marketers who want to maintain high engagement rates.
Drip
Drip is a marketing automation software that helps your agency quickly generate and send out compelling emails.
You can make effective multi-channel marketing campaigns that drive more sales with this tool, even if you don’t know how to code. Drip is an easy-to-use tool that helps marketers develop and automate email marketing campaigns with the help of powerful drag-and-drop templates.
Klaviyo
You can develop and automate your marketing campaigns using Klaviyo, a robust marketing automation platform. Klaviyo makes it simple to divide your audience into specific subsets, personalize your communications, and monitor the efficacy of your campaigns.
You can develop and automate your marketing campaigns using Klaviyo, a robust marketing automation platform. Klaviyo makes it simple to divide your audience into specific subsets, personalize your communications, and monitor the efficacy of your campaigns.
Both AgencyAnalytics and Shopify are supported integrations for Klaviyo, streamlining the process of integrating eCommerce and email automation.
List Of Social Media Automation Tools
Hootsuite
Regarding social media automation, Hootsuite is among the best in the business. It provides everything necessary to manage integrated social media marketing campaigns across many channels.
Provides publishing, monitoring interaction, listening for brand mentions, promoting postings via advertising, and reporting on social analytics.
Personal, individualized streams allowing for channel, platform, or keyword-specific monitoring can also be set up.
Buffer
By allowing you to automate much of the publishing and reporting labor, Buffer hopes to streamline your social media marketing efforts. They market themselves as a hub from which users can organize and share high-quality social material across all the channels, where it will have the most significant impact on their business.
In addition, you may use their analytics tool to track and analyze data patterns across different content kinds, social media sites, and peak posting hours.
List Of Productivity Automation Tools
Trello
Trello is a task and project management solution that uses automation to improve efficiency. Trello is a digital bulletin board where teams may collaborate by making lists of tasks, due dates, and assignees.
If your company is searching for project management software that is simple, straightforward, and visually appealing—especially for remote teams—Trello is a great choice. Trello is a visual Kanban board that can put your team’s work in context. It’s perfect for advertising firms that need to coordinate efforts, keep track of tasks, and report on progress.
ClickUp
ClickUp has recently secured $100 million in funding, solidifying the company’s position as a frontrunner in the productivity and task automation market. Their software streamlines processes so teams can stay in sync and understand who is responsible for what.
Moreover, they have excellent connectivity with other platforms like Slack and can host documents, allowing you to centralize your internal operations in one location.
Zapier
Zapier is an automation service that allows you to streamline processes and integrate software. Create automation (or “Zaps”) between apps your agency or clients use with Zapier, and you won’t need to know how to code.
With over 4,000 programs in its connection database, this utility saves time by automating the “busywork” chores you need to complete routinely.
Considerations for Selecting a Marketing Automation Platform
There are several moving parts in every marketing automation system.
1. Size of your business
Your company’s size should be the first consideration. Larger agencies require more complex systems than individual freelancers.
2. Integration
Next, think about how well the program works with your current infrastructure. If you’re using a variety of platforms, including email, social media, and websites, this can be especially crucial.
3. Ease of Use
Consider the platform’s user-friendliness and availability of help resources before making a final decision. The ideal software will help you to automate your marketing while allowing you to make adjustments when necessary.
4. Cost
Finally, reasonable pricing: a marketing automation software’s price is a significant factor. The price tag can shift significantly based on various elements, including the mode of delivery, the volume of users, the intricacy of the use case, and more.
Expenses must be evaluated in light of return on investment. Since your goal is to enhance sales and return on investment, pricing should be one of many factors considered.
Determine if the solution you’re considering has any extra features that could save you time or money and help you reach your goals.
Conclusion: Marketing Automation Tools
It’s crucial to assess whether or not your firm is prepared to enter the exciting world of marketing automation as more and more tools become available to automate your marketing activities.
You can begin streamlining and optimizing your marketing operations with the help of the tools on this list whenever you’re ready.
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